Dr. Monika Icheva

Co-author and inspirer behind the creation of the brand “Motivation 4.0”.

She is a Junior Expert in the Department of European Projects and Programs at Blagoevgrad Municipality.

PhD in Organization and Management outside the sphere of material production (Public Sector Management) from the Faculty of Law and History at South-West University “Neofit Rilski” – Blagoevgrad, with a dissertation titled “Organizational Development and Employee Motivation in Public Administration” (2024).

She holds a Master’s degree in Human Resource Management (2018) and a Bachelor’s degree in Public Administration (2017), both from South-West University “Neofit Rilski”, Blagoevgrad.

Her scientific interests are in the fields of organizational behavior and development, social responsibility, emotional intelligence, human resource management, and the development of motivational strategies and techniques.

Her main publications focus on the development and management of human resources through various innovative methods and techniques for employee motivation and socialization.

She has participated in:

  • Student and Doctoral Scientific Session “Innovative Public Policies and Sustainable Development of the Public Sphere (Territorial Security and Public Administration)”, organized by the Faculty of Law and History, SWU “Neofit Rilski”;

  • Digital Workshop “Leadership in a Transforming Society – New Paradigms”, organized by the University of Security and Economics, Plovdiv;

  • Digital Workshop “Public Management, Sustainable Development and Leadership”, organized by the University of Security and Economics, Center for Leadership and Public Policies;

  • International Conference “Public Administration in a Global Crisis: Between Liberalism and Statism”, organized by the Department of Public Administration, Sofia University “St. Kliment Ohridski”, and other academic forums.

She has over 10 publications, including the textbook “Compendium. Best Practices. Human Resource Management, Organizational Development and Social Responsibility.”

Member of the Foundation for the Development of Emotional Intelligence.