Who are we?
Prof. Dr. Valentin Vasilev
The inspirer behind the Motivation 4.0 model, educator and scholar, author of books, and practitioner with proven expertise and over 25 years of experience in human resources development. An inspiring lecturer and motivator who translates motivation from theory into a systematic tool for the development of organizations, people, and the future.
Dr. Monika Icheva
The inspirer behind the Motivation 4.0 model, author and researcher, with a significant contribution to the development of motivation theory in human resources management in recent years. Monika is a driving force for positive solutions and conceptual insights in identifying best practices and innovative ideas in the field of human resources development.
Dr. Vesela Serafimova
Researcher, educator, and author, with interests in marketing, motivation, and the role of a sustainable brand in contemporary organizations. She is the “heart” of the Motivation 4.0 project, bringing boundless energy, meticulous work, and high professionalism. Vesela successfully translates her accumulated experience and expertise into building sustainable solutions in personal and organizational development.
